To participate in a National Product Flyer Ad, items must be available for shipment at the KeHE warehouses listed below. To participate in a Regional Product Flyer Ad, items must be available in the appropriate KeHE warehouse(s) in each region.
Promotional Discount offers through Distribution must include a KeHE discount, and the same total discount must also be offered through UNFI, Threshold, and Regional Partners (e.g. Rainforest Distribution) where product is available.
Discounts for Direct vendor partners (for select Body Care and Supplement brands) are offered Direct only.
KeHe Warehouses & Corresponding Region:
SE-St. Augustine (DC01)
- NW-Portland (DC25)
ACV Requirements for INFRA Deals Promotions
To qualify for a National Product Flyer Ad, there needs to be a distribution of 70% ACV for grocery and 55% ACV for wellness on at least one item in INFRA Member stores nationally.
To qualify for a Regional Product Flyer Ad, there needs to be a distribution of 70% ACV for grocery and 55% ACV for wellness on at least one item in the specific INFRA region.
To qualify for a Paid TPR, we look for a minimum of 35% ACV on grocery and 25% for wellness on at least one item nationally, along with strong unit sales growth.