INFRA is a purchasing cooperative owned and governed by independent natural and organic food retailers of all sizes working together to leverage our voice in the natural and organic food space. We unite our members for the purpose of providing operational support, leveraging purchasing power, and engaging in shared marketing activities.
Working together is how we compete and differentiate ourselves in the marketplace and gives us a higher chance of success. The level of integrity and commitment of the retailers who are INFRA Members helps us shape a future together where we will be able to continue to bring high quality organic and local foods to our individual communities, because we have a shared vision and commitment. Our retail store fronts reflect the communities they serve and are so much more than grocery stores. They are community centers, education hubs, and local employers. They truly are the stewards of local economy, involved in advocacy, living wages, and philanthropic activities.
INFRA works closely with our member community to achieve the highest level of participation in promotional programs possible for each retailer, while maintaining their meaningful differences. We also work with our vendor community, on behalf of our members, to ensure product standards are met, we are promoting product that is on trend, and leading industry developments.
INFRA Product Standards
At INFRA we believe in good clean food for all with a focus on non-GMO and organic while understanding that sourcing locally is imperative for healthy, sustainable communities. We are committed to working with industry partners who align in values that translate in the supply chain from sourcing to product attributes at shelf. NGOs such as the Non-GMO Project, Friends of the Earth, and Climate Collaborative allow INFRA the opportunity to be on the leading edge of the real food movement, providing insight into our role within the food system and the positive impact our choices make on our climate and world.
INFRA provides a base set of standards to our supply chain, and INFRA member stores set their individual product standards based on the values and missions of their stores as well as the specific needs of their communities.
We focus our partnerships based on the following attributes:
- Non-Gmo Project Verified
- Regenerative Agriculture
- B Corp
- Fair Trade
- Packaging – Compostable and/or Recyclable
- Wellness Ingredient Transparency