At INFRA, we are committed to working with industry partners who align in values that translate in the supply chain from sourcing to product attributes at shelf. While INFRA member stores set their individual product standards based on the values and missions of their stores as well as the specific needs of their communities, INFRA’s purchasing programs focus our partnerships based on the following product attributes:
- Certified Organic
- Non-GMO Project Verified
- Regenerative Agriculture
- B Corp
- Fair Trade
- Packaging–compostable and/or recyclable
- Wellness ingredient sourcing and transparency
INFRA Category Managers are interested in reviewing new items that meet the product attributes above as we support our membership through our promotional programs. To be considered for participation in INFRA Deals promotional programs, items must meet our product attribute standards and be available through the KeHE Natural warehouses that facilitate our programs. We are able to work with a limited number of direct Supplement and Body Care brands that meet our criteria.
Items featured in the Independent Choice INFRA flyer must meet SPINS Max % ACV thresholds of at least 70%, either nationally or in a specific region, and preference is given to items and brands that are trending positively in the marketplace.