2025 was a year of transition for independent natural retailers. Despite economic uncertainty, pricing pressure, and supply consolidation, independents continued to outperform expectations. Not because they were leading the way in technology, cost-cutting measures, or high-margin categories, but...
In recent years, wellness trends have been defined by hyper-personalization, an increased interest in clean label ingredients and transparency, and a focus on holistic whole-body health. As we move into 2026, INFRA is excited to partner with leading retail data provider SPINS to share our top 5...
Partner Article Equal Exchange’s mission and products are changing the power dynamics in the food system, creating market access for small growers and the opportunity for consumers to purchase according to their values. Our model has long bucked the tunnel-vision trend...
The holidays are a time of joy, connection, and togetherness. For some, however, finances put extra pressure and strain on the holidays. During a time when everyone is feeling the squeeze of inflated prices and stagnant wages, independent retailers emerged to uplift their communities during the...
Work Anniversaries Shanoah Harren, BI Analyst — 1 st anniversary Jacob Nachel, Member Business Advisor — 1 st anniversary Bella Syslo, Marketing & Communications Specialist — 1 st anniversary Jen LaValley, Chief Financial Officer ...
2025 marked 20 years of empowering independent natural food retailers to do what they do best—provide healthy, sustainable foods to their communities. In addition to a successful INFRA Annual Conference with the largest attendance to date, we also renewed our contract with KeHE Distributors,...
St. Paul, MN — INFRA, a nationwide purchasing cooperative of independent natural food retailers and a leader in the natural foods industry, today announced two executive leadership promotions, effective January 1, 2026, reflecting the organization’s continued growth and deepened focus on...
St. Vrain Market Deli & Bakery, Lyons CO. Founded 1964. Located in the heart of Lyons, CO, St. Vrain Market specializes in fresh baked goods, handmade deli sandwiches, and artisan breads—all crafted in their in-house deli and bakery. Recently acquired this year by new owners Carly and...
For 45 years, Mariposa Market has been a staple in Mendocino County, CA for healthy, fresh and natural foods. What started as a family-owned fruit and vegetable stand in the late 70s has expanded into a 1,000 sq ft store, always improving and growing to meet the needs of their community. ...
Independent natural food retailers have always been at the forefront of the natural product trends. Their agility, resourcefulness, and strong commitment to stocking and supporting brands on the cutting edge of natural foods have made them incubators of innovation for decades. To mark 20...