Summer Candy Sales Update

By Madeleine Ware posted 08-05-2024 10:26 AM

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This summer has been great for candy sales! INFRA members have really supported summer candy sales and celebrated June National Candy Month with great enthusiasm. Check out the SPINS data below to see how candy has performed throughout the summer.

Candy Sales through July 14th:

Dollars: $6,576,715

Sold $490,730 more vs. YAGO

7.5% lift

Units: 1,838,520

Sold 59,805 more vs. YAGO

3.3% lift

The Top 20 Items Delivered:

Dollars: $24,141 vs. YAGO / 13% increase

Units: 5,721 vs. YAGO / 12% increase

HU and Justin's both had 8 SKUs each in the top 20.

HU: $80,370

- Units: 14,748

Justin's: $76,114

- Units: 26,250

Hershey’s and Unreal both had 2 SKUs each in the top 20.

Hershey’s: $18,535

- Units: 2,417

Unreal: $15,552

- Units: 3,287

What's Trending in Candy?

Data from SPINS

The confectionery category experienced a 6% growth in the past 52 weeks, reaching a market size of $39 billion.

- Although this represents a deceleration from previous years, the growth trajectory remains positive, especially when compared to other sugary snacks like frozen novelties and cookies.
Non-chocolate and gums & mints are currently driving a significant portion of this growth. Non-chocolate candies have gained a 31% share over the past year, while gums & mints have grown by 13% over three years. 
Learn about the 4 big trends we're seeing in this space in this recent SPINS blog highlighting all things confectionery and where the market is headed: Navigating the Confectionery Industry

Summer Isn't Over Yet!

We have some excellent graphics for INFRA members to use on social media (_Social Media and Signage Resources)! When you make your social posts, don’t forget to tag INFRA. Let's keep the momentum going and make the rest of the summer just as sweet!