Summer is a prime selling season for INFRA member stores, with customers looking for refreshing beverages, convenient snacks, sweet treats, and flavorful condiments to enhance their warm weather eats! As we gear up for Summer 2025, it’s essential to stock the right mix of products to meet consumer demand and capitalize on key industry trends.
Key Summer Trends & Must-Have Brands
Items marked with an asterisk (*) will be attending our 2025 INFRA Annual Conference Tabletop Show this year—don’t miss the chance to connect with these brands in person!
Convenience & Sustainability
Sustainable, grab-and-go options, like the products below, continue to drive purchasing decisions.
Frozen Treats & Summer Sweets
Nothing says summer like a freezer full of cool indulgences or a sweet treat! Offer customers a mix of nostalgic treats and better-for-you options like:
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*YumEarth: Allergy-friendly and made with simple ingredients, YumEarth’s gummies, lollipops, and chews are perfect for parents stocking up for summer road trips or sunny-day rewards.
Must-Have Summer Sips
Cool down, perk up, and stay refreshed all summer long with this sizzling lineup of drinks your customers will love!
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Sparkling & Effervescent: Fizz is in! *Nixie, *Rambler, Waterloo, and Sanzo offer fruit-forward sparkling waters without artificial sweeteners.
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Hydration Heroes: *Mela’s watermelon water, *C2O’s coconut water, and *Liquid I.V.'s electrolyte boosts are perfect for workouts, beach days, and everything in between.
Condiments & Grilling Essentials
Summer selling is all about convenience, refreshment, and bold flavors. By curating a thoughtful selection of trending snacks, beverages, and grilling essentials, you can ensure customers’ summer needs are met. Stock up early, create eye-catching displays, and promote must-have summer products to maximize sales throughout the season. Let’s make Summer 2025 one to remember—for your customers and your sales floor!
#INFRA Blog #Summer #Merchandising