Blogs

Over the past two and a half years, Chris has revolutionized how INFRA approaches promotions, data gathering, and various promotional tools. Transitioning from Category Manager to Promotions Program Manager, Chris’s passion for the natural and organic industry is evident. 

Here are the products Chris is excited to see at the July tabletop show: 

• De La Calle: Particularly their Tepache, a delightful alternative to beer or margarita with unique flavors like Watermelon Jalapeño. 

• Guru Energy Drinks: With impressive new formulations like Tropical Punch and Fruit Punch, focusing on lower caffeine and enhanced focus support. 

• Nixie: Buzzing from Expo West, Nixie’s new sodas are eagerly anticipated for their innovative formulations and exceptional retail support for independents. 

Trends Chris Noticed: 

• A shift towards healthier drink options, filling the void left by discontinued brands like Blue Sky. 

• Innovative cleaner sodas with added probiotics, such as Olipop, Poppi, and Health-Ade. 

• Traditional beverages like De La Calle’s Mezzo-American fermented drink creating new sub-categories. 

• Energy drinks scaling back on caffeine and focusing on hydration with added electrolytes, mushrooms, and nootropics for enhanced focus.