Join the INFRA Community

INFRA is a cooperative of independent natural food retailers serving hundreds of communities across the United States, District of Columbia, and Puerto Rico. INFRA offers retailers the purchasing power, operational excellence, and peer support they need to thrive in today’s competitive grocery landscape. By making day-to-day operations easier, we empower retailers to focus on what really matters—making healthy, sustainable foods accessible to all.

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Uniting Independent Retailers

What connects independent natural food retailers? Shared values, shared challenges, and shared strengths. As part of INFRA, our members succeed together in ways they can’t alone. Currently, we work with natural food stores, vitamin and supplement stores, crossover stores, specialty and gourmet stores, and other unique store formats. We also welcome retailers with various ownership structures to inquire about membership including owner-operated businesses, consumer-owned cooperatives, and worker-owned cooperatives. 

Just getting started? We’re here to help! INFRA welcomes startup retailers and offers a full suite of support including consulting, discounts on equipment and services needed to open a store, connection to other startups, and more. The best time to explore becoming an INFRA Member is now!

Pathway to Membership Application Process

How We Serve Our Members

Purchasing Power

INFRA helps independent retailers thrive in today’s competitive grocery landscape. By leveraging the collective purchasing power of our membership, we deliver promotional programs that grow store sales, improve price perception, and reduce the cost of doing business.

Operational Excellence

INFRA understands that operations mean everything. Whether you need support with category management, marketing and signage, or staff training, INFRA’s robust suite of resources and team of retail consultants are here to help you run your store like a well-oiled machine.

Peer Support

Community is at the core of our cooperative. Members are encouraged to tap into the knowledge and support of hundreds of like-minded retailers through peer events and forums. By creating moments for collaboration and connection, we ensure that independent doesn’t mean alone.

Pathway to Membership

Interested in learning more about how INFRA can benefit your business? Review our pathway to membership to learn more about what INFRA Membership can do for you!

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