Get to Know INFRA

For 45 years, Mariposa Market has been a staple in Mendocino County, CA for healthy, fresh and natural foods. What started as a family-owned fruit and vegetable stand in the late 70s has expanded into a 1,000 sq ft store, always improving and growing to meet the needs of their community. Mariposa Market became an INFRA Member read more

Independent natural food retailers have always been at the forefront of the natural product trends. Their agility, resourcefulness, and strong commitment to stocking and supporting brands on the cutting edge of natural foods have made them incubators of innovation for decades. To mark 20 years of empowering independent retailers, read more

Press Release – For Immediate Release INFRA Launches The Good Collective: A Bold New Wellness Brand Empowering Independent Retailers St. Paul, MN – October 9th, 2025 – The Independent Natural Food Retailers Association (INFRA) proudly announces the launch of The Good Collective™ , an exclusive wellness brand created read more

September 30, 2025—INFRA, a nationwide purchasing cooperative of independent natural food retailers and a leader in the natural foods industry, announced today that it is now certified as a B Corporation by the non-profit B Lab. This certification marks a strong step forward in INFRA’s mission of strengthening its members through read more

September 30, 2025 —The Independent Natural Food Retailers Association (INFRA) proudly marks its 20th anniversary this year, celebrating two decades of strengthening and championing independent natural food retailers across the nation. Founded in 2005 by four visionary retailers—Earth Fare, New Frontiers, New Leaf Community read more

Work Anniversaries Mike Ohman, Member Business Advisor — 9th Anniversary Ruthanne Atkinson, Growth Operations Manager — 8th Anniversary Aprille Thurheimer, Supply Agreement Assortment Lead — 2nd Anniversary Hannah Rogal, People Operations Generalist — 3rd Anniversary Rachel Keeler, Promotions & Merchandising Advisory read more

Jim Olson, SPINS Senior Retail Insights Manager Two decades ago, a handful of pioneering natural food retailers combined their influence in service of a common goal; expanding healthy food access for all. A few years later, SPINS proudly partnered with INFRA in service of that same goal. Since then, the U.S. Natural Products read more