Get to Know INFRA

St. Paul, MN — INFRA, a nationwide purchasing cooperative of independent natural food retailers and a leader in the natural foods industry, today announced two executive leadership promotions, effective January 1, 2026, reflecting the organization’s continued growth and deepened focus on serving its members. Danelle Dumais read more

St. Vrain Market Deli & Bakery, Lyons CO. Founded 1964. Located in the heart of Lyons, CO, St. Vrain Market specializes in fresh baked goods, handmade deli sandwiches, and artisan breads—all crafted in their in-house deli and bakery. Recently acquired this year by new owners Carly and Bryce Woollard, the couple are excited read more

For 45 years, Mariposa Market has been a staple in Mendocino County, CA for healthy, fresh and natural foods. What started as a family-owned fruit and vegetable stand in the late 70s has expanded into a 1,000 sq ft store, always improving and growing to meet the needs of their community. Mariposa Market became an INFRA Member read more

Independent natural food retailers have always been at the forefront of the natural product trends. Their agility, resourcefulness, and strong commitment to stocking and supporting brands on the cutting edge of natural foods have made them incubators of innovation for decades. To mark 20 years of empowering independent retailers, read more

Press Release – For Immediate Release INFRA Launches The Good Collective: A Bold New Wellness Brand Empowering Independent Retailers St. Paul, MN – October 9th, 2025 – The Independent Natural Food Retailers Association (INFRA) proudly announces the launch of The Good Collective™ , an exclusive wellness brand created read more

September 30, 2025—INFRA, a nationwide purchasing cooperative of independent natural food retailers and a leader in the natural foods industry, announced today that it is now certified as a B Corporation by the non-profit B Lab. This certification marks a strong step forward in INFRA’s mission of strengthening its members through read more

September 30, 2025 —The Independent Natural Food Retailers Association (INFRA) proudly marks its 20th anniversary this year, celebrating two decades of strengthening and championing independent natural food retailers across the nation. Founded in 2005 by four visionary retailers—Earth Fare, New Frontiers, New Leaf Community read more