Get to Know INFRA

Cousin’s Natural Foods, ME. Founded 2026. Cousin’s Natural Foods recently began a new chapter in Biddeford, Maine. The store’s new owners purchased and renamed New Morning Natural Foods as a nod to their familial relationship with the original owners. The couple is excited to continue delivering quality food, handled with read more

For the last 20 years, Megan Westgate has led the charge against GMOs as the Founder, CEO and Executive Director of the Non-GMO Project. Now, she is continuing to lead the natural foods movement by founding the Food Integrity Collective and Non-UPF Verified product label, two organizations committed to bettering our food system read more

Real Goods Market & Eatery, AR. Founded 2018. Real Goods Market & Eatery was founded by the Hubbard family after years of health issues. Championing a wide selection of organic and natural foods, supplements, beauty products, and ready-made meals, Real Goods is proud to serve the Batesville, AR community. They also partner read more

St. Paul, Minnesota — May 6, 2026 — The Independent Natural Food Retailers Association (INFRA) has surpassed 400 member stores serving over 650 communities nationwide. This marks a significant milestone in the association’s growth, as it reached $3.4 billion in representative sales in 2025 and continues to lead the natural channel read more

We recently celebrated 6 months of INFRA’s exclusive wellness brand, The Good Collective. What started as an idea to give members a way to compete in private label, build healthy margins, and become wellness destinations in their communities, is beginning to take shape on over 200 member store shelves. It has been heartening read more

In early March, INFRA staff traveled to sunny Anaheim, CA for a week of connection and exploration at Expo West 2026. Every year, we look forward to Expo not only for a valuable snapshot of where the natural foods industry is headed, but also for meaningful moments to connect with INFRA Members and trusted partners. This year’s read more

At INFRA, being B Corp Certified means putting people and community impact at the center of everything we do. During B Corp Month, we’re reflecting on how this commitment shows up in all aspects of our business—through benefits that support employee wellbeing, flexible schedules that encourage work-life balance, and a culture read more