Alongside the changes to the KeHE Supply Agreement, current Supply Agreement members had the opportunity to opt-into a new INFRA "Everyday" EDLP program. The next round for opt-ins to the program for existing members will open later this year. INFRA “Everyday” is our new EDLP program rolling out to members! The objectives for the program are to grow member sales, improve price image, increase shopper loyalty, and enhance member collaboration while working towards our vision of "Feeding the Community." The program takes EDLPs to the next level by partnering with CADIA as our foundation brand with negotiated pricing and attractive SRPs competitive with natural channel retailers.If you have opted into our new program, then this webinar is for you! Grab your buyer, marketing team, and merchandiser and join us to learn all the things you need to successfully roll out this program in your store - we’ll also have plenty of time for some good old Q & A! Can’t make it? No problem! The webinar will be recorded and available in our Resource Hub! If you have any questions in the meantime, please reach out to Chris Sorensen at csorensen@infretailers.com.
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