The audience for educational programming at the INFRA Annual Conference consists of owners, managers, and store staff at natural and organic grocery stores and cooperatives across the United States and Puerto Rico. Professionals across leadership, HR, food service, wellness, produce, grocery, marketing, and more will be in attendance. These folks work at stores ranging from small, rural shops, to large retailers with multiple locations, to start ups with a looming opening date. INFRA aims to provide educational content that is impactful, inspiring, and relevant for a diverse audience.