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Preparing Your Store for Summer Selling

By Bella Syslo posted 04-07-2025 10:37 AM

  

Summer is a prime selling season for INFRA member stores, with customers looking for refreshing beverages, convenient snacks, sweet treats, and flavorful condiments to enhance their warm weather eats! As we gear up for Summer 2025, it’s essential to stock the right mix of products to meet consumer demand and capitalize on key industry trends. 

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Key Summer Trends & Must-Have Brands 

Items marked with an asterisk (*) will be attending our 2025 INFRA Annual Conference Tabletop Show this year—don’t miss the chance to connect with these brands in person! 

Convenience & Sustainability 

Sustainable, grab-and-go options, like the products below, continue to drive purchasing decisions.  

  • Zero-Waste & Upcycled: *Barnana and *Uglies take sustainability a step further with snacks made from rescued and upcycled ingredients. 

  • Eco-Friendly Packaging: Brands like *Alter Eco and *Ocean’s Halo are reducing plastic waste with compostable and recyclable packaging. 

  • Mushroom and Legume-Based Snacks: Plant-based jerky from brands like Primal, Louisville Vegan Jerky, and Pans appeal to flexitarian and health-conscious shoppers 

Frozen Treats & Summer Sweets 

Nothing says summer like a freezer full of cool indulgences or a sweet treat! Offer customers a mix of nostalgic treats and better-for-you options like: 

  • *JonnyPops: Classic frozen pops with a clean label twist—made with real fruit and simple ingredients.  

  • Alec’s Ice Cream: Ultra-creamy, regenerative organic ice cream with fun flavors and a mission to match. 

  • Ice Cream for Bears (NEW!): Don’t miss the Nexty Award-winning flavor from Expo West 2025! This unique, maple-forward treat is already generating buzz for its bold taste. 

  • *Better Sour: A fresh take on sour candy, Better Sour delivers bold flavor with better ingredients—great for customers who love the tangy side of sweet. 

  • *YumEarth: Allergy-friendly and made with simple ingredients, YumEarth’s gummies, lollipops, and chews are perfect for parents stocking up for summer road trips or sunny-day rewards. 

Must-Have Summer Sips 

Cool down, perk up, and stay refreshed all summer long with this sizzling lineup of drinks your customers will love! 

  • Sparkling & Effervescent: Fizz is in! *Nixie, *Rambler, Waterloo, and Sanzo offer fruit-forward sparkling waters without artificial sweeteners. 

  • Hydration Heroes: *Mela’s watermelon water, *C2O’s coconut water, and *Liquid I.V.'s electrolyte boosts are perfect for workouts, beach days, and everything in between. 

Condiments & Grilling Essentials 

Help your shoppers turn up the flavor with premium sauces and marinades designed for summer cookouts and weekday meals alike: 

  • Global & Homestyle Marinades: A Dozen Cousins brings bold, Latin and Creole-inspired flavors to your BBQ lineup with seasonings and marinades made with clean, whole ingredients. 

  • Organic & Non-GMO Marinades: Look for options from Noble Made, Sky Valley, and Annie’s—these brands offer organic, non-GMO sauces ideal for grilling everything from veggies to proteins. 

  • Better-for-You Ketchup & Mustard: Swap out the classics for True Made Foods (veggie-sweetened!) and Organicville, both offering cleaner, organic alternatives without high-fructose corn syrup. 

Final Thoughts: Set Your Store Up for Success 

Summer selling is all about convenience, refreshment, and bold flavors. By curating a thoughtful selection of trending snacks, beverages, and grilling essentials, you can ensure customers’ summer needs are met. Stock up early, create eye-catching displays, and promote must-have summer products to maximize sales throughout the season. Let’s make Summer 2025 one to remember—for your customers and your sales floor! 

#INFRA Blog #Summer #Merchandising 


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