2026 Vendor Opportunities

Promote & Grow Your Brand

At INFRA, we are committed to working with industry partners who align in values that translate in the supply chain—from sourcing to product attributes at the shelf. Working at the heart of the natural foods industry, we act as a deal-maker, opportunity-finder, and roadblock-clearer for members. By partnering with INFRA, you gain a central point of contact for promoting your brand to a network of independent natural food retailers.

INFRA Deals Promotional Opportunities: To be considered for participation in INFRA Deals promotional programs, items must meet our product standards and be available through the KeHE Natural warehouses that facilitate our programs. We are also able to work with a limited number of direct Supplement and Body Care brands that meet our criteria. INFRA Deals promotional opportunities include:

National Product Ad
National Front Page Ad Upgrades (Large & Standard)
National Family Ads Upgrade
Premium Content Ad Upgrade
Regional Product Ad
Paid TPRs
Complimentary TPRs

To participate in a National Product Flyer Ad, items must be available for shipment at the KeHE warehouses listed below. To participate in a Regional Product Flyer Ad, items must be available in the appropriate KeHE warehouse(s) in each region.

Promotional Discount offers through Distribution must include a KeHE discount, and the same total discount must also be offered through UNFI, Threshold, and Regional Partners (e.g. Rainforest Distribution) where product is available.

Discounts for Direct vendor partners (for select Body Care and Supplement brands) are offered Direct only.

KeHe Warehouses & Corresponding Region:

NE-Maryland (DC27)
CT-Bloomington (DC16)
CT-Dallas (DC19)
SE-Atlanta (DC 55)
SE-St. Augustine (DC01)
SW-Stockton (DC33)
SW-Chino (DC41)
SW-Aurora (DC12)
NW-Portland (DC25)

ACV Requirements for INFRA Deals Promotions

To qualify for a National Product Flyer Ad, there needs to be a distribution of 60% ACV for grocery and 45% ACV for wellness on at least one item in INFRA Member stores nationally.

To qualify for a Regional Product Flyer Ad, there needs to be a distribution of 60% ACV for grocery and 45% ACV for wellness on at least one item in the specific INFRA region.

To qualify for a Paid TPR, we look for a minimum of 30% ACV on grocery and 20% for wellness on at least one item nationally, along with strong unit sales growth.

At INFRA, we are committed to working with industry partners who align in values that translate in the supply chain from sourcing to product attributes at shelf. While INFRA Member stores set their individual product standards based on the values and missions of their stores as well as the specific needs of their communities, INFRA’s purchasing programs focus our partnerships based on the following product attributes:

Certified Organic
Non-GMO Project Verified
Regenerative Agriculture
Biodynamic
B Corp
Fair Trade
Packaging–compostable and/or recyclable
Wellness ingredient sourcing and transparency

Working at the heart of the natural foods industry, INFRA creates opportunities for deeper connections between independent retailers and trusted partners. By sponsoring with us, you gain direct access to a network of organic and natural food retailers who are shaping the future of the industry.

Our sponsorships offer unique pathways to showcase your products and services, connecting you to key decision-makers in this vibrant community. Whether you’re aiming to build lasting relationships or grow your brand’s visibility, we offer three sponsorship options tailored to maximize your impact:

Annual Conference
Our Annual Conference is the premier event where INFRA Members and industry partners converge. As a sponsor, your message will be exposed to a dynamic audience of retailers, industry thought leaders, and influencers, creating an unparalleled opportunity to share your expertise and build your brand.
The Buyer's Desk Podcast
Showcase your products and expertise through INFRA’s podcast series, The Buyer’s Desk. This sponsorship allows you to engage with our retail buyers in a dynamic, conversational format, highlighting your brand’s story, innovations, and offerings to a broad audience of independent organic food retailers. It’s the perfect platform to share insights, build brand awareness, and create lasting impressions.
Retailer Events
Participate in curated retailer events that bring together leaders from the natural food industry. This sponsorship allows you to put your brand front and center in interactive and collaborative settings, driving brand awareness among a key audience of natural food retailers.

By partnering with INFRA, you’re not only promoting your products—you’re fostering our community that champions independent, organic, and sustainable food retailing. Let’s build the future of natural food together!

Learn More Here!