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Whether your store creates a custom monthly flyer to promote INFRA Deals or you already receive the printed paper copy INFRA generates, we thought you might like to see the resources we’ve put together for the 2024 promotional programs.   

The sales flyer is a time-tested tool used by grocery retailers to increase awareness of promotions for your shoppers and to support lift and incremental sales on promotional items. In the new year, INFRA Members have access to a refreshed, cohesive suite of flyers and promotional signage to simplify retail excellence—whether you customize the templates to suit your store’s branding or use them as a turnkey solution.   

Flyer Redesign 

With the bold color blocked front page that rotates monthly, your shoppers will experience a fresh visual experience month over month. The product photography is given priority and seasonally relevant products are grouped together to support basket building.   

Instead of leading with the INFRA logo or even Independent Choice, the main callout is Deals! There is a smaller callout along the bottom “Proud Member of INFRA” to help reinforce the values of INFRA as an association without taking away from the focus on savings.   

We've replaced the regional store listing on the back page with a simple QR code for consumers who are curious about other retailers. This opens up room for various promotional marketing and education opportunities.   

The INFRA Deals flyer is available as a downloadable digital resource, and up to 1,000 printed copies per store location are included in your INFRA Membership. You can edit the digital files to customize the look of the flyer to reflect your store’s style and brand. If you choose to edit the flyer, INFRA is unable to print and ship your custom flyer, so you will need to arrange for any printing of your customized flyer.   

Deals Signage: NOW with Barcodes!

Over the final quarter of 2023, we have been trialing updated promotional signage. The plum Deals signs come in a 16-up size to improve shopability, minimize the overhang that sometimes blocks product at the shelf, and reduces the raw materials needed to print signage. With a clear Deals callout and striking color block at the top, these eye-catching signs support positive price perception for shoppers!   

Other improvements to this sign design include a barcode for easy ordering, an end date so shoppers and staff alike know how long the promotion runs, and an optional field to import your regular price 

Wellness Flyer Digital Option  

Are you a retailer with a strong wellness presence or perhaps your wellness sales have flagged and you’re looking for a tool to help boost your numbers? The new Wellness Deals flyer is the perfect way to shine a spotlight on your wellness promotions! In lieu of, or in addition to, the full INFRA Deals flyer, this asset helps inform shoppers about the great promotions in your wellness and HABA departments. The Wellness Flyer is one page, front and back, and includes the same health, beauty, and supplement items from the INFRA Deals flyer. It can easily be printed in-store or outsourced to a local printer. Display it within your wellness department or at the entrance to your store to get shoppers excited about health and wellness! See the Wellness Deals Flyer files here.    

Fresh Flyer Digital Option 

For retailers that work with Four Seasons Produce in the Northeast region and UNFI Produce in the Southwest and some of the Central Region (Aurora, Richburg, and Sarasota DCs), you can take advantage of weekly produce promotions.  Each week, you’ll find excellent pricing on 6 organic produce items, while retailers in the Northeast region also have conventional options. The signage and one-page flyer to promote these limited-time offers have also been refreshed to align with new promotions offerings. 

The assets are created to allow you to take what is useful for your store, whatever your priorities and product mix. The Deals, Wellness, and Fresh flyers are all designed with a complementary look and feel to give your shoppers a host of opportunities to save money while they shop.