INFRA Welcomes Eleven New Retailers into Membership


INFRA is thrilled to announce that the Board of Directors recently approved membership for eleven new retailers. 

Oliver’s Market, with four locations in the Santa Rosa, CA area, joined INFRA on June 21, 2023. Founded in 1988, Oliver’s has a long history of providing their community with quality products, great service, and fair prices. The produce department is truly the foundation of the store, and Sonoma County residents have voted them “Best Local Produce” eight times over! In addition to good food, Oliver’s places high value on its employees and the greater community. As such, they are an employee-owned company and are proud to be a certified Social Purpose Corporation. 

“As an employee-owned community-focused independent grocer, benefits like those offered by INFRA go a long way towards helping us remain competitive and support our mission.”

-Dustin Canter, Natural Grocery Buyer, Oliver’s Market 

Crow Wing Food Co-op, located in Brainerd, MN, joined INFRA as our fourth consumer-owned co-op on August 2, 2023. With an emphasis on encouraging a healthy, thriving, and sustainable community since 1979, Crow Wing’s mission to serve its community makes them the go-to place for good food. This co-op takes pride in its downtown Brainerd presence and follows the seven cooperative principles, including democracy, equality, and honesty. 

Green Market Natural Food and Vitamins of Sherman, TX, joined INFRA on August 2, 2023. Their store includes a café and smoothie bar that is committed to only the best products. Green Market prides themselves on offering a big-city selection with small-town service, a tried-and-true example of passion for their customers. Coupled with an impressive dedication to local items, fresh products, and great food, this store is amazing. 

Healthy Habits LLC joined INFRA on August 2, 2023. Healthy Habits prides itself on serving the Sedalia, MO, community with excellent service and a wealth of knowledge on natural food and wellness. Healthy Habits is the go-to place in their community for all things natural, which is illustrated by their commitment to each and every customer’s wellness journey. 

Natural Food Patch became an INFRA Member on August 2, 2023. The downtown Ferndale, MI, store is committed to organic, sustainable, and environmentally friendly products accompanied by a knowledgeable staff and friendly service. Their new ownership is eager to hit the ground running with diverse products in all categories – making Natural Food Patch the staple of wellness in their community.

Mastel’s Health Foods, located in Saint Paul, MN, joined INFRA membership on August 2, 2023. As Minnesota’s oldest health and wellness store, Mastel’s is an icon in the community. They are known for providing high-quality products, exceptional customer service, and deeply knowledgeable staff who are a trusted source for nutritional and wellness information. In a nod to this success, Mastel’s was named 2021’s Retailer of the Year by Vitamin Retailer Magazine. 

Mountain Harvest Community Market became an INFRA Member on August 2, 2023. Their fast-growing natural food store is well-loved in the Salmon, ID, community. In 2021, Mountain Harvest won a KeHE contest – resulting in their store being featured as the community profile on the Cadia coffee bag. Mountain Harvest is a fast-growing family business that believes the independent grocer is an investment into the community, and nothing is more rewarding than being part of a growing, thriving, sustainable culture. 

Super Value Nutrition joined INFRA on August 2, 2023. The two Sarasota, FL, stores have been family owned since the first store opened in 1977. Their goal is to promote physical and mental wellness at an affordable price, aiming to educate their community along the way. Super Value’s robust supplement department exemplifies their mission and dedication to their customers. 

Treebird Market joined INFRA on August 2, 2023. The Hood River, OR, store is a vibrant place for the community to gather. Their mission is to build a resilient local and regional food system that provides fresh, healthy, and delicious products while increasing access to good food for all. Treebird prides themselves on its unique approach to natural food, supportive stance on the health of local farmers, and growing customer base. 

Essence of Health, a health food store and juice bar in Easton, PA became an INFRA Member on August 3, 2023. Their friendly staff and great customer service is well known throughout the community – with the same loyal community members following them to a new, spacious building. Voted Best Health Food Store by Reader’s Choice 6 years running, the passion of their staff radiates throughout the store. 

Heaven’s Peak Organic Market in Eureka, MT, joined INFRA Membership on August 3, 2023. Their store serves the Northwest Montana area with products from local artisans and monthly events.  They will be opening a second location later this year in Libby, MT, with the hope of engaging a new community with natural food and a place to gather.


INFRA is a cooperative of more than 300 independent natural food retailers serving hundreds of communities in 45 states plus DC & Puerto Rico. Through collective buying power, operational support and exchange, and innovative marketing programs, we help member businesses thrive in step with their values and communities, a fast-changing industry, and the planet we share. 

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