Sunflower Shoppe in Colleyville and Fort Worth, TX is a third-generation, family-owned natural food and wellness market that has been serving Dallas-Fort Worth area since its founding in 1970. With a focus on customer service and knowledgeable staff, Sunflower Shoppe continues its family legacy while helping their community members lead healthier, more fulfilling lives.
Sunflower Shoppe became an INFRA Member in 2020, and has leveraged several INFRA programs, including the INFRA Everyday EDLP program. Compared to the previous year, the store has experienced 12% year-over-year growth within INFRA Everyday items, reflecting the program’s role in supporting consistent everyday value for their shoppers.
CEO Chad Bradford shares how INFRA Everyday has supported Sunflower Shoppe’s pricing strategy and customer experience.
Q: What do you think has contributed to the overall success of INFRA Everyday in your store?
INFRA Everyday has been instrumental in improving our pricing image on core basket items. By offering dependable everyday value on frequently purchased staples, it has helped reinforce trust and made it easier for guests to choose us for their regular grocery needs.
Q: Have you brought in additional CADIA items outside of the required core set? If so, how did you go about choosing which additional items to carry?
Yes. We made a deliberate commitment to bring in the full CADIA assortment and give each item a fair 6-to-12-month runway. This allowed guests time to discover the products organically while we evaluated performance based on repeat purchases and category fit.
Q: How has INFRA Everyday helped you improve food access in your community?
INFRA Everyday has made it significantly easier to meet the budgets of a wide range of households in our community. The program’s consistent pricing helps remove barriers to accessing high-quality natural and organic foods on an everyday basis.
Interested in learning more about how you can leverage INFRA Everyday in your store to drive sales and improve food accessibility in your community? Reach out to your Member Business Advisor to learn more.
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