2025 marked 20 years of empowering independent natural food retailers to do what they do best—provide healthy, sustainable foods to their communities. In addition to a successful INFRA Annual Conference with the largest attendance to date, we also renewed our contract with KeHE Distributors, ensuring another 10 years of purchasing power and a strengthened position across the supply chain. We also welcomed 33 new members into our cooperative, advancing toward our 2028 goal of member stores in 1,000 communities, and became B Corp Certified, solidifying our commitment to always using business as a force for good. We’re excited to welcome in the next 20 years of collaboration, cooperation, and growth!
INFRA Events: Celebrating Moments of Collaboration and Connection
INFRA hosted 88 events this year, including 65 webinars and 11 in-person events, with 750+ total member attendees. From women’s health to leadership to differentiation in marketing, these events gave members valuable opportunities to network, connect, and learn from their peers. And those numbers don’t even include the INFRA Annual Conference, which hosted an incredible 282 members from 137 member stores as well as hundreds of exhibitors at the Tabletop Buying Show. Thank you to all the member attendees who brought their knowledge, participation, and enthusiasm to an INFRA event in 2025!
Industry Events: Networking and Natural Foods
INFRA spent the year on the road, connecting with passionate retailers, brands, and partners from across the natural foods industry. We attended 15+ industry events in 2025, including Expo West, Newtopia Now, SOHO Expo, and so many others. INFRA staff contributed their expertise as session leaders and keynote speakers, connecting with industry leaders and getting the word out about INFRA. We’re already looking ahead to even more opportunities to connect in the new year. See you on the show floor!
Store Visits: Supporting Members on the Road
Our field staff hit the road in a big way this year—logging 230+ visits to INFRA Member stores across the country in 2025. From hands-on department resets and merchandising support to routine check-ins, these visits were all about strengthening relationships and helping independent retailers thrive. There’s nothing like face-to-face time to better understand each store’s unique needs, celebrate wins, and collaborate on opportunities for growth.
Giving Back: Volunteering for a Better Food System
INFRA staff completed over 260 volunteer hours in 2025. As a Certified B Corp, volunteering our time to mission-aligned organizations is an essential way to further our vision of making healthy, sustainable foods accessible to all. From food banks to urban farms, INFRA’s impact goes beyond empowering our members.
Thank You for Your Support!
To all the members and industry partners who helped us further our mission in 2025—thank you! Your support and partnership pave the way for collaboration, growth, and success.