The Good Collective is your brand—created exclusively for INFRA Members to help you stand apart from the competition with intentional, high-quality products that do good. With two successful launches already in stores and a third launch of protein powders now shipping, we’re excited to keep the momentum going into 2026 and beyond.
We’re also excited to share that the official consumer-facing website, shopthegoodcollective.com, is now live. The site includes a store locator designed to drive shoppers directly into your stores, helping build traffic and awareness around this exclusive line. You’ll also see The Good Collective featured in 2026 Taste for Life and Remedies magazines, with more consumer-facing visibility on the way.
To support your in-store execution, we’ve created a robust marketing toolkit available on the Members-Only-Area (MOA). You’ll find everything you need to make a big impact: endcap headers, aisle blades, in-aisle danglers, floor decals, posters, and suggested copy and assets for social media.
One of the most important things you can do is highlight The Good Collective on your social media channels. This is your brand—share it proudly! Introduce it to your community, feature new items, celebrate exclusivity, and feel free to create your own launch pricing to further increase sales and shopper excitement.
All ordering information, sell sheets, marketing tools, and training presentations and videos are available on the MOA. For support, reach out to Sarah Super at ssuper@infretailers.com.
And stay tuned—new launches are already in the works for 2026. The Good Collective will continue to grow as a powerful way to differentiate your store and offer products that truly do good.