This year marks a milestone for INFRA, 20 years of strengthening independent natural food retailers, and at True Grace, we’re honored to be the Premium Sponsor for this celebration. As a family-owned company with deep roots in the natural foods industry, we share INFRA’s mission and passion for supporting independents who bring health, integrity, and community to people across the country.
Our connection to INFRA runs deeper than sponsorship. With over 70 years of combined leadership experience in the natural foods space, our founders and team know firsthand the challenges, and the unmatched rewards, of running an independent business. We believe independents are the heart and soul of the industry. They’re where product knowledge is personal, community ties are strong, and customers can trust that what’s on the shelf has been chosen with care.
Founders Brian and Kristina Hall with their kids
At True Grace, we’ve built our business on that same foundation of trust. Everything we make begins with a simple principle: meaningful ingredients at effective doses. We believe supplements should deliver on their promise rooted in science, powered by nature, and uncompromising in quality. That’s why our formulations are crafted with clinically studied nutrients, responsibly sourced botanicals, and a commitment to regenerative practices that nourish the planet as much as they nourish the people who take them.
Being true is more than our name, it’s our promise:
- True to you. We create supplements that work, so you can feel the difference and live with vitality.
- True to the planet. We prioritize sustainability, from ingredient sourcing to packaging choices, because the health of people is tied to the health of our environment.
- True to INFRA. We design partnerships that serve our retailers first—providing the tools, education, and support to help them thrive in a competitive landscape.
Over the past two decades, we’ve seen how INFRA has elevated independent retail, offering collective buying power, operational resources, and community connections that help members grow while staying true to their values. As a Premium Sponsor for INFRA’s 20th Anniversary, we see this as more than a celebration, it’s a recommitment to the shared mission of ensuring independents not only survive, but flourish for decades to come.
Our support goes beyond financial sponsorship. We’re hands-on in offering product education, field support, and promotional opportunities tailored to the unique needs of independents. Whether it’s creating impactful in-store events, hosting trainings for staff, or crafting compelling marketing materials, we’re here to help our partners tell their story and connect with their customers in meaningful ways.
As INFRA celebrates 20 years, we’re looking forward, continuing to innovate, deepen our partnerships, and push for even higher standards in product quality and sustainability. Because together, with INFRA and its incredible network of retailers, we can keep building a future where independent natural food stores are the trusted choice for generations to come.
Here’s to 20 years of shared values, shared victories, and a shared vision for what’s next.
Let’s keep doing something True—together.
Stay connected with us:
🌿 Website: truegracehealth.com
📸 Instagram & Facebook: @truegracehealth
💼 LinkedIn: True Grace
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