As we transition into the cooler months ahead, the demand for chocolate follows. While you may think that Halloween is the biggest chocolate season, think again. Surprisingly, October ranks 7th in chocolate sales at INFRA. The real chocolate frenzy happens in December, thanks to holiday baking, gift-giving, and indulgent treats for cozy nights in.
According to SPINS, chocolate holiday sales in December 2023 grew compared to the previous year, with chocolate truffles leading the category, generating $293.6 million in sales. The other chocolate types that followed were novelty chocolates generating $93.2 million in sales, chocolate squares generating $81.3 million in sales, and chocolate-covered cherries generating $30.7 million in sales.
So why should you care about chocolate demand this year? With the holiday season approaching, a rise in chocolate prices or even shortages have begun. Climate change, aging cacao trees, and crop diseases are making it harder for farmers to keep up with the growing demand and replanting of cacao trees. With cacao prices climbing, the impact trickles down to manufacturers, retailers, and chocolate lovers.
What does this mean for you? You might see fewer sales or higher prices on your favorite chocolate brands this holiday season. This is a good reason to stock up early and plan ahead.
Chocolate Buying Opportunities with INFRA
INFRA is collaborating with chocolate brands to offer special Fix Your Mix promotions to meet the increasing demand for chocolate. Keep an eye out for updates in the Purchasing Newsletter over the next six weeks, and don’t miss the October episode of The Buyers Desk, dropping out on October 15th, where we will dive into all things chocolate!
Check out this folder for price increases on INFRA chocolate brand partners: https://bit.ly/ChocolatePriceIncreases
#INFRARetailerBlog