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Chocolate Price Increases: What You Need to Know

By Madeleine Ware posted 09-03-2024 10:29 AM

  

The global rise in cacao prices is driven by a severe shortage, primarily due to climate change-induced droughts in West Africa, which accounts for about 80% of the world’s cacao production. The International Cacao Organization (ICCO) forecasts a nearly 11% decline in global cacao supply for the 2023-2024 season.  

However, the crisis extends beyond weather-related challenges. Chronic underinvestment in cacao farms has left smallholder farmers struggling to earn a living wage, with limited resources to reinvest in their land. This has resulted in lower yields over time, aging cacao trees, and a market where growers receive a disproportionately low share of the value chain. 

The impact is being felt across the industry, with cacao prices hitting record highs and chocolate brands facing increased costs. These challenges have led to price hikes and shrinkflation, affecting consumers worldwide. The ICCO emphasizes that achieving a sustainable cacao economy is essential, requiring solutions that address both the immediate climate impacts and the longstanding issues in farm productivity and farmer livelihoods. The path to sustainability in the cacao industry must consider these complex factors to ensure a stable future for producers and consumers alike. 

For those interested, daily cacao prices are available on the ICCO website. 

INFRA Member Update: Chocolate Price Increases 

INFRA has been receiving price increase notifications from our chocolate partners. To streamline access, we’ve created a folder in Vendor Updates titled “Chocolate Price Increases.” You can access it here.

Previously Communicated Price Increases: 

  • Equal Exchange 

  • Pascha Chocolate 

Current Brand Increases: 

  • Beyond Good 

  • Chocolove 

  • Tony’s Chocolonely 

What Can You Do Before Prices Increase? 

  • Buy-In on Your Best Sellers: Secure your inventory before prices rise. 

  • Plan for the Holiday Season: Use last year’s sales data as a guide to stock up ahead of time for key occasions like: 

    • Baking Season 

    • Thanksgiving 

    • Christmas 

  • Educate Your Customers: Use social media and in-store POS to inform customers about the reasons for higher prices. 

If you have any questions, please reach out to the contact listed in each brand’s price increase submission or contact Kim Route at kroute@infretailers.com. 

Source: International Cacao Organization (ICCO), 2024 Market Analysis Report. 


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