INFRA VP of Member Success Danelle Rydel Wins Top Women in Grocery Award


Contact Information:
Meggie Smith
INFRA, Director of Communications

Press Release – For Immediate Release

INFRA VP of Member Success Danelle Rydel Wins Top Women in Grocery Award

St Paul, Minnesota – June 25, 2024 – INFRA is honored to announce that VP of Member Success Danelle Rydel has been awarded Progressive Grocer’s 2024 Top Women in Grocery Award for Senior-Level Executives. The Top Women in Grocery Award was created nearly two decades ago to shine a light on women's significant contributions and accomplishments in grocery, and Danelle undoubtedly embodies the leadership, commitment, and strategic oversight emblematic of a top woman in grocery. From her empathetic approach to member concerns to her tact in navigating industry partnerships, Danelle has proven invaluable to INFRA and the natural foods industry at large.

Since joining INFRA in 2017, Danelle has led its strategic growth with an expert lens. She oversaw efforts to bring more retailers into membership, streamlining the onboarding process to provide an excellent experience for new members. She also managed the rollout of INFRA’s premiere everyday Low-Price program, INFRA Everyday, with an astounding 84% member adoption rate and 40% member sales growth within the program. She fiercely advocates for INFRA’s membership of 350+ natural food retailers, helping members clear roadblocks, address concerns, and fully take advantage of INFRA’s programs.

Pat Sheridan, INFRA President & CEO said of Danelle, "Since joining INFRA, Danelle has consistently demonstrated exceptional leadership and unwavering dedication to our members. Her ability to foster strong relationships and drive significant growth initiatives has been instrumental to our success. This award is a well-deserved recognition of her contributions and commitment to excellence in the natural foods industry. We are immensely proud of Danelle and her accomplishments." 


The Independent Natural Food Retailers Association (INFRA) is a cooperative of over 350 independent natural food retailers serving hundreds of communities in all 50 states plus DC and Puerto Rico. Through collective buying power, operational support and exchange, and innovative marketing programs, INFRA helps member businesses thrive in step with their values and communities, a fast-changing industry, and the planet we share. 

1 comment


26 days ago

A well deserved award for an incredible person.  Thank you for your leadership.   Well done @Danelle Rydel.  Well done!