INFRA & CoupDog Launch Next Generation Digital Coupon Solution for Natural Food Retailers


Contact Information:
Meggie Smith
INFRA, Director of Communications

Press Release – For Immediate Release
INFRA & CoupDog Launch Next Generation Digital Coupon Solution for Natural Food Retailers

INFRA and CoupDog are announcing a strategic partnership to significantly expand access to digital coupon capabilities for INFRA’s Membership of over 350 organic and natural food retailers across all 50 states.

The goal of the partnership is to make digital coupon technology more accessible for both natural retailers and the natural & organic manufacturers (CPGs) that supply them. Coupons are a powerful tool for driving incremental store traffic and sales volume, but high costs, technical complexity, and a lack of available coupon content have previously limited access to digital coupon technology. The partnership is designed to address these issues.

CoupDog’s advanced cloud-based infrastructure makes it easy for CPGs to create coupons for INFRA Members and easy for INFRA Members to validate and redeem these coupons. Consumers can discover coupons in a variety of ways: through the retailer’s websites and mobile apps, across the CPG partner’s digital channels, and via in-store discovery and activation. 

The new program also partners with POS (Point of Sale) software providers such as ECRS, a leading POS provider for natural retailers, which makes it easy for INFRA Members to implement the program. INFRA and CoupDog plan to add other POS software partners in the future to expand accessibility to more INFRA Members. 

INFRA’s Director of Purchasing, Nick Auzenne, expressed his excitement about the new partnership. “Finally! An affordable turnkey digital coupon solution that customers will love! I could not be more excited about the partnership with CoupDog. Their ability to enhance INFRA Deals with digital coupon offerings is going to drive more customer engagement, increase basket size, and take promotional performance to the next level.”

Rob Balfour, CEO of CoupDog comments that “Creating an active ecosystem for digital coupons is a considerable undertaking and requires a fantastic partner like INFRA to help bring digital promotions to the natural grocery segment.”   


The Independent Natural Food Retailers Association (INFRA) is a cooperative of over 350 independent natural food retailers serving hundreds of communities in all 50 states plus DC and Puerto Rico. Through collective buying power, operational support and exchange, and innovative marketing programs, INFRA helps member businesses thrive in step with their values and communities, a fast-changing industry, and the planet we share.  

About CoupDog

CoupDog is a next-generation digital coupon platform delivering true innovation to the promotion ecosystem. CoupDog has combined a secure, scalable distributed ledger using Blockchain technology and integrated it with Retailer’s Load2Card platforms as well as the latest mobile wallet platforms from Apple and Google. As a cloud-based promotion engine, CoupDog’s patented platform serves as the single source of truth for dispute-free processing and settlement. For more information visit