With the INFRA conference right around the corner, now is a great time to plan out which wellness education sessions your staff will attend. The 2024 INFRA Annual Conference has a host of informational and collaborative wellness sessions – from category management to herbal traditions! Check out a sampling of sessions below.
Wellness Share Group: Maximizing Your Success
Speaker: Sarah Super (INFRA)
Join us for an interactive discussion on practical strategies to boost sales, optimize product offerings, stay current on trends, and create a customer destination within your store. We will also discuss how to address wellness needs, market your department effectively, and educate your team to cultivate customer loyalty and support for your store. Let’s collaborate on enhancing your retail success and engaging your community!
Wellness Category Management with INFRA Members
Speakers: Lauren Bartel (INFRA), Sarah Super (INFRA), Emily Kanter (Cambridge Naturals), Emily Smith (New Morning Market), Paula Herrera (AlchePharma Naturals), Emil Bisson (Frazier Farms Market), Robin Johnston (Debra’s Natural Gormet)
Listen, learn, and participate in this conversation about all the P’s: Product mix, pricing, promotions, placement, people, and planet as we dive deep into the unique approaches that can help your store’s wellness department succeed with category management.
Herbal Traditions
Speakers: Lauren Bartel (INFRA), Gina Rivers (Host Defense), Catherine Hunziker (Wishgarden Herbs), Susan Hirsch (Gaia Herbs), Andrea McGrath (Cornbread Hemp), Joanne Roberts (Oregon's Wild Harvest)
Come listen to some of the industry’s most trusted brand educators as they tell the stories of plants, relate discoveries and anecdotes, and describe the process of formulation and innovation in a space where herbal traditions meet modern science.
Million Dollar Club: Making Your Wellness Department a Destination
Speakers: Pat Rector (INFRA) & Sarah Super (INFRA)
This is a peer sharing opportunity for INFRA Members with one million in annual sales or less. Wow your customers by creating an organized and visually appealing wellness department that will encourage impulse buys and an increase in sales. Turn your department into a destination by making it easy for your customers to browse and buy! Also, share in voting for the next wellness topic in August Million Dollar Club series!
View the full conference schedule for more information.
The Tabletop Buying show on Wednesday, July 17th is an incredible opportunity to get to know the brands that are supporting INFRA. This is where you can discuss ways to further partner with them, hear their brand story, and visit with them regarding any other concerns or questions you may have. Some of the exciting brands to look forward to are Cornbread Hemp, The Organic Skin Co, Host Defense, Winged Wellness, and so many more!
We are so excited to see you this summer in St. Paul. If you haven’t registered yet, be sure to register here. Please reach out to Wellness Strategist Sarah Super with any questions!
#INFRARetailerBlog