Press Release – INFRA and Rainforest Distribution Enter into National Pricing Agreement


Contact Information:

Erica Schulte King
INFRA, Director of MarCom

Press Release – For Immediate Release

INFRA and Rainforest Distribution Enter into National Pricing Agreement

St. Paul, Minnesota – July 13, 2022 – INFRA and Rainforest Distribution are pleased to announce today that they have entered into a National Pricing Agreement that is expected to increase access to innovative local and regional products for INFRA Member stores in the Northeast and Mid-Atlantic regions and accelerate growth for both companies.

With inflation and supply chain disruption delivering increasingly critical impacts to all businesses, independently owned natural food retailers recognize that they need to expand their access to food to ensure their shelves remain full and that they can compete in an ever-expanding competitive market. The INFRA-Rainforest agreement brings together a community of skilled health food retailers and an expert regional distribution network to deliver unique healthy food options to a discerning customer base, while serving over 50% of the INFRA Membership.

"Access to product, especially unique product, is a priority for our members' stores. We are delighted to be able to enter into this agreement with Rainforest, which has proven regional expertise in distributing both perishable and non-perishable organic and natural food," said Pat Sheridan, President & CEO of INFRA. "This agreement will enable our members to minimize inflationary impacts on cost of goods and assure that there is ample product on their shelves for their customers while enhancing their ability to differentiate and remain competitive."

“Both INFRA and Rainforest share a deep commitment to bring healthy foods, product innovation and authenticity to the local communities they each serve. This agreement allows Rainforest to strengthen its service offering, pricing, and support resources in furtherance of these shared commitments to the natural foods industry,” said Alexander Ridings, CEO of Rainforest. “Rainforest is honored that INFRA has provided this opportunity for mutual growth.”


INFRA is a cooperative of more than 300 independent natural food retailers serving hundreds of communities in 45 states plus DC & Puerto Rico. Through collective buying power, operational support and exchange, and innovative marketing programs, we help member businesses thrive in step with their values and communities, a fast-changing industry, and the planet we share. @infretailers

About Rainforest Distribution

Rainforest Distribution Corp is a full-service food and beverage distributor serving retailers in 16 states across the Mid-Atlantic and Northeast regions of the United States. Rainforest offers more than 5,000 high-velocity and on-trend SKUs in ambient, refrigerated, and frozen formats. With distribution centers in Maryland, New Jersey, and Massachusetts, Rainforest offers customized distribution solutions designed to ensure customer success in an increasingly competitive marketplace. Rainforest's extensive sales and merchandising network adds value through expertise in high-touch perishables, local & emerging brands, custom retail programs, and the execution of first-to-market concepts.


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