Aaron Gottlieb, owner of Native Sun Natural Foods Market in Jacksonville, Florida, is making the most of INFRA’s new A/B cycle. Promotions & Merchandising Advisory Specialist Rachel Keeler and Member Success Manager Kelly Miles had the privilege of visiting the store to see Native Sun’s plan in action.
With a store as busy as his, Aaron knows the importance of staying focused on big-picture goals. With the help of IBIS Software, Aaron and his staff have created an automated system to help streamline biweekly promotions. The Native Sun team works a month in advance, ensuring that signage is printed and sorted by aisle by the first of the month. Because of this planning and preparation, it takes the staff less time to hang promo tags and complete other time-consuming tasks.
By freeing up his staff, they can focus their attention on bigger picture items that help further their goals! Take a look at Native Sun’s step-by-step checklist below to see how the store works ahead and organizes tasks for the cycle turnover.
Step 2: Process Promotions in IBIS Invoice Integrator (this requires purchase of IBIS software)
Step 3: Organize Promotions Data in Excel
Step 4: Import Promotions into ECRS Catapult
Step 5: Print and Organize Tags for Store Use
Step 6: In-store execution
Native Sun’s practical and proactive checklist can inspire your store’s new A/B cycle change procedures! You can direct your checklist-related questions to Aaron here. For any A/B Cycle questions please feel free to reach out to Manager of Member Success Kelly Miles here.
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