For the holiday season, INFRA Members should stock products that reflect customer preferences for seasonal, sustainable, and health-conscious items. Here are the top product categories and specific items that can drive holiday sales!
Seasonal and Specialty Foods: Must-have chocolate
- Lily’s Chocolate Bars and Candy: Perfect for stocking stuffers! Lily’s also offers baking chips to add a delicious twist to your holiday treats.
- Chuao Chocolates: With a variety of flavors, these make great holiday gifts and add some flair to your holiday treats and charcuterie boards.
- TCHO Chocolate Bars: Brighten up the holidays with an array of organic chocolate flavors!
Entertaining with Crackers: Make any holiday gathering perfect with these trusted brands
- Simple Mills
- Back to Nature
- Mary’s Gone Crackers
- Intriguing options to capture your customers’ attention:
- Better with Buckwheat Crackers: A healthy and tasty gluten-free option with three great flavors!
- Firehook: One of the fastest-growing cracker brands at INFRA!
- Rustic Bakery: Organic flatbread crackers that will delight your guests and enhance your charcuterie boards.
Holiday Beverage Bar: Cocktails & Mocktails, You Decide! Stock up on these essentials and consider setting up a secondary display to wow your customers and meet their holiday needs. From sparkling tonics to non-alcoholic mixers, these selections will cover all tastes:
- Essentials to Stock:
- Q Tonic Mixers: Crisp and clean, perfect for elevating both cocktails and mocktails.
- Fentimans: Botanical-based drinks that add a unique twist to any holiday concoction.
- Fever Tree: Known for quality tonics and mixers, ideal for both light and rich flavors.
- The Zero Proof: A great non-alcoholic option, providing a cocktail experience without alcohol.
- TÖST: Using natural ingredients our alcohol-free beverages are crafted to be as meaningful and sophisticated as alcoholic beverages but without the alcohol. Lower calorie, refreshingly dry and not too sweet, TÖST is the sparkling beverage for every occasion.
- Recess: Sparkling waters infused with adaptogens, bringing a relaxing element to your drinks. They also offer Recess Zero Proof options for craft mocktails.
- Nixie: Organic sparkling waters and sodas, refreshing and versatile as mixers or solo beverages.
- Display Tips:
- Arrange by Type: Separate mixers, tonics, and non-alcoholic spirits to make it easy for guests to pick and mix.
- Add Labels: Tag each bottle with a small sign suggesting a possible cocktail or mocktail mix.
- Sample During Peak Times: Decorate samples with holiday flair by adding sprigs of rosemary, cranberries, or festive decor for a seasonal touch.
With these essentials, you’re set to offer both cocktail and mocktail options to please every guest. Cheers to holiday entertaining and gift giving! Holiday Tips provided by our fabulous Category Manager, Kim Route.
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